Should We Just Blow Up Nonprofit "Vote for Me" Social Good Contests ?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 29, 2010
Today, I stumbled across another reason why I'd like to blow up online contests that use "vote for me" or popularity to make funding decisions. If a contest or program does not lead with social outcomes and if big money is thrown on the table, it encourages social innovation of another kind. For Pepsi, the top prize is $250,000.
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