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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

This way, you’ll only send back-to-school communications to those who have students they need to make purchases for. Leverage student marketing data. By leveraging third-party student marketing data, you can expand your reach to even more people who are likely to engage with your back-to-school campaigns. Creating blog content.

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Charities Cry Foul on Chase Facebook Charitable Giving Contest

Beth's Blog: How Nonprofits Can Use Social Media

The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters. These were removed in the final days of the contest.

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Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?

Beth's Blog: How Nonprofits Can Use Social Media

This case study explores how a small nonprofit, Students for a Free Tibet (SFT) , a contest winner in the first and second America’s Giving Challenges, is using social media effectively. They also understand how to avoid donor fatigue, the potential downside to online contests. Come join the discussion !

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Chase Giving Contest: Winners Announced Amidst Yet More Controversy

Beth's Blog: How Nonprofits Can Use Social Media

Less than two hours ago, Chase Community Giving made the much anticipated announcement of the lucky winner of $1 million dollars and five finalists each receiving $100,000 on its contest Fan Page. It's left some nonprofit professionals wondering whether these types of contests are a good idea. and Sdfj Dfsjlfkddjf. Change.org reported.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

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What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

Rather than donating the money to nonprofits through a traditional corporate responsibility grant program, Pepsi will jump on the online contest bandwagon. Pepsi will have contests every month for 10 months beginning Jan. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters.

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Great reads from around the web on May 20th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). This is a massive blow to smaller companies (or individuals) looking to build their presence through Facebook Pages."

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