Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. In reading the Twitter hashtag stream for the conference, it was interesting to see that someone else who wasn't in the room or on the webinar, was also able to follow on.

ROI 78

ROI Social Media Metrics Conference 78

AccelEvents

SEPTEMBER 8, 2020

Here are some promotion tactics that we recommend: Pre-event live streaming. By promoting your event through a live stream, you will be speaking directly to the type of crowd that would be more inclined to attend your event simply because it is a virtual video event. Sponsored event speech. Prioritize one over the other.

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Virtual Marketing Guide Stream 95

AccelEvents

JULY 7, 2021

This means that your marketing is still on-brand and clear across your delivery channels, and the messaging won’t confuse, distract, or mislead the audience. . Tap into already existing content, and identify major evergreen content streams that your event and audience would benefit from. . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Qgiv

SEPTEMBER 2, 2022

Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. The Return on Investment (ROI) is typically higher for the levers on the right, in a progressive fashion. Donors respond to need. Not sure where to start? Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Blog Unique Visitors. Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' Other Metrics.

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Track Mobile Media Fundraising 185

AccelEvents

SEPTEMBER 1, 2021

Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Be offered to a larger audience than an in-person trade show.

Virtual 84

Virtual Guide Registration Sponsor 84

sgEngage

JANUARY 19, 2023

With this information at your fingertips, you are best positioned to lead data-driven strategy sessions with your leadership to take a close look at your income streams and decide which ones help you drive impact and which ones don’t serve your organization anymore. Identify the top line for each channel.

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Foundation Build Fund Review 52

AccelEvents

JULY 14, 2021

The conference may be hosted in a live stream format or with an integrated social media component. Market your event through various channels. The theme and call for abstracts are sent out through marketing channels. Greater ROI. Virtual conferences can be broken down into: . panel discussions. presentations. exhibitions.

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Virtual Conference Hosting Library 98

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Gather past content from a specified time period and channel. Identify your distribution channels. Common segments include: Location .

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

SEPTEMBER 8, 2020

Here are some promotion tactics that we recommend: Pre-event live streaming. By promoting your event through a live stream, you will be speaking directly to the type of crowd that would be more inclined to attend your event simply because it is a virtual video event. Sponsored event speech. Prioritize one over the other.

Virtual 52

Virtual Marketing Guide Stream 52

AccelEvents

JUNE 24, 2021

It will not be enough to just live-stream an in-person experience and call it a virtual event. Convert this digital gateway into a paid membership community and a new revenue stream is born! . Live-streamed video. In a virtual format, live events will truly put the attendee experience front and center. Live text and video chat.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Be offered to a larger audience than an in-person trade show.

Virtual 52

Virtual Guide Registration Sponsor 52

sgEngage

JUNE 4, 2023

Automation can make sure the right message gets to the right person on the right channel. Matching gift solutions, such as 360MatchPro from Double the Donation , can automate identification of company match opportunities and the fulfillment of these gifts, providing an additional revenue stream with little manual effort.

Knowledge Worker 67

Knowledge Worker Fundraising Gift Gartner 67

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Photo by Marcopolos I'm a few weeks away from SXSW where I'll be leading a session called " Nonprofit Social Media ROI Poetry Slam " which will incorporate a lot of audience interaction. For those of us who have been attending blogging and tech conferences, the backchannel is not new. What does this intermediation of dialogues mean?

Reflection 69

Reflection Conference Resource Arts 69

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. An ever-growing consistent revenue stream, nonprofits would be wise to proactively and enthusiastically promote their monthly giving program. 2020 Social Media Size Guide ).

Practice 341

Practice Online Fundraising Nonprofit 341

Qgiv

MARCH 28, 2022

Nonprofit organizations have a variety of revenue streams and expenses to pay to maintain their daily operations. Nonprofits use a variety of fundraising channels to raise money for their mission. To maximize your revenue, take the time to explore all your options and diversify your revenue stream. Year-round donations.

Money 52

Money Sponsor Grant Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. While automatically streaming content can give you some gains in efficiency, you can't be an absent landlord. The target audience is people who work for nonprofits.

Social Media 113

Social Media Measure Action Media 113

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

RSS Feeds: Add an RSS feed to your blog and news sections so people visiting your site can subscribe to your feed and stay updated on your nonprofits latest news. offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Tags: ROI.

Track 50

Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Bethany Deines and Betsy Woods Last month, shortly after Trust Agents by Chris Brogan and Julien Smith was published, there was discussion on nonprofit blogs about how to apply some of the principles to a nonprofit context. 2.) How does your strategy support or enhance other communications/fundraising channels?

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

John's River in Florida while live streaming with my n95 last week while on an all too brief vacation. For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Alligator on the St.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2008

One of the reflections to come out of this week SXSW Conference was for moderators of panels to use Twitter (or back channel tool) to poll the audience upfront and monitor it real time. Bernard leaves hotel 12:30 Training Team works on site from 12-2 Jay Dedman Video Blogging Workshop -2-5. Netsquared Meet up 5:00 PM. Friday, March 21.

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NTC Goal Poll Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. " So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums?

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Post, Post It Passion Exercise from Youth Noise, Youth Summit Blogging and New (to me) Blogs Blogging 101 Community Blogging describes how to avoid the slow hard agonizing death of a blog: Make it a team effort. This articles provides some excellent tips and strategies for a successful group approach to blogging.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Although it is a slow time of year and the busy fundraising season is still several months away, there's been lots of activity in the social fundraising judging by these roundups of links from Peter Deitz and Tom Watson (not to mention all the items tagged in the nptech tag stream ). TechSoup blog profiles Taproot Foundation.

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Nptech Social Fundraising Plugin 50

AccelEvents

JANUARY 31, 2022

There are many different ways that you can use an event technology platform to increase your event budget and realize a strong event ROI. It will let you know through which channels attendees arrived at your site. Event technology platforms help you provide excellent ROI for your potential sponsors.

Platform 52

Platform Technology Virtual Sponsor 52

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 45

Demographics Social Media Online Advocacy 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 76

ROI Social Media Slides Media 76

Socialbrite

AUGUST 4, 2020

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend.

Social Media 98

Social Media Marketing Media South Korea 98

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 34

Demographics Social Media Advocacy Online 34

Greater Giving

JUNE 9, 2022

We discussed in a recent blog post how many nonprofits are switching their focus from traditional funding sources to more reliable and self-driven revenue streams, based on data obtained for The State of Nonprofit Fundraising 2022. Nonprofits are refocusing their fundraising efforts on these two critical groups of donors.

Donor 40

Donor Fundraising Social Media Gift 40

Nonprofit Tech for Good

JANUARY 30, 2012

A comprehensive blog about all things related to Quick Response (QR) Codes, Augmented Reality (AR), and Near Field Communication (NFC). A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. e-Newsletter. 2dCode :: 2d-code.co.uk. Based in the U.K., 360 Panorama :: occipital.com/360/app.

Fun 264

Fun Resource Mobile Social Media 264

Qgiv

AUGUST 27, 2021

When you use your donor data strategically, you can set attainable goals, identify new donor pools, choose effective communication channels, and personalize your appeals. One of our favorite ways to create and share content regularly is blogging. Also, one great thing about blogging is that your posts don’t have to be that long!

Donation 52

Donation Tips Donor Sponsor 52

Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Despite the rising popularity of other digital channels like social media and. Email 1: Introduce your goal of protecting wildlife from extinction and invite them to read a blog post on your site about endangered species. .

email 52

email Support Newsletter Rate 52

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But the channel isnt setup to respond to individual behavior, rather its setup to look at aggregate.

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Mail Social Media Online Advocacy 47