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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Let’s get started.

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. They appeal to those who may be interested in volunteering because they enjoy helping others or have a personal connection to the cause that the organization supports. There are many ways to recognize your volunteers.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. You may notice you’re missing some key information about these customers that would help you better reach them.

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

Next, use your social media channels to make stronger connections with current and potential funders. Reposting content from accounts related to your issue area and adding your expert commentary can help you build legitimacy and reach a wider audience. Share details about your work and interact with funders’ social media posts.

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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. You May Also Enjoy: Blog: Key Takeaways from Salesforce Connections 2022. Our job is to deliver the how behind the wow.” .

Marketing 101
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How to Run an Online Fundraising Campaign

Get Fully Funded

You can create and run an online campaign to support an offline appeal or an event. You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. If you’re not great at writing, recruit help from someone who is. Write your copy. A link to donate!

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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.