Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How do they spend their spare time? How old are they?

Analysis 107

Analysis Audience Test China 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2008

m now adding a section suggesting that the moderator first poll his community using some of these tools, and to also monitor the back channel in real time, while not all conferences will embrace a back channel, it???s I'm presenting in August at a conference and I'm so going to test it out.

Tools 50

Tools Poll Channel Blended 50

The Modern Nonprofit

AUGUST 30, 2023

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. You can make it a contest with prizes, or you can use this time to cook to feed the hungry together or make holiday cards for kids in shelters.

Fundraising 52

Fundraising Virtual Game Hosting 52