Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Repeat what works – Keep using effective stories, calls to action, and emotional appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Personal stories, donor benefits, time sensitivity? Don’t rely too much on gimmicks or guilt. Passionate explaining of impact?
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