Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Audience 107

Audience Analysis Nonprofit Facebook 107

Givinga

JANUARY 2, 2019

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ Other corporate giving statistics on employee engagement, talent acquisition, and sales further illustrate the need for companies to engage in philanthropy or risk their position in the market.

Giving 40

Giving Charity Student Gift 40

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Blend time-tested principles with bold new applications. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59

Lesson Fundraising Campaign Donor 59

Non Profit Quarterly

NOVEMBER 20, 2024

These already vulnerable workers are often overlooked in workforce strategy because they are significantly undercounted by the Bureau of Labor Statistics. Even before the pandemic, which caused a significant increase in gig workers, Gallup’s polling found that 36 percent of adults relied on gig work for at least a portion of their income.

Long Beach 91

Long Beach Work Policy Support 91

Whole Whale

MARCH 13, 2025

While comprehensive, up-to-date national statistics are limited, past surveys provide insight into spending trends. Prom by the $s Prom is a significant cultural event in the United States, with substantial expenditures by families and students.

Teen 52

Teen Nonprofit Culture Digital 52