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From Gig Work to Good Work: How Workforce Policy Can Support Gig Workers

Non Profit Quarterly

These already vulnerable workers are often overlooked in workforce strategy because they are significantly undercounted by the Bureau of Labor Statistics. Even before the pandemic, which caused a significant increase in gig workers, Gallup’s polling found that 36 percent of adults relied on gig work for at least a portion of their income.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Use statistics to vividly demonstrate the scale of the problem being addressed. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Blend time-tested principles with bold new applications. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 107
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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ Other corporate giving statistics on employee engagement, talent acquisition, and sales further illustrate the need for companies to engage in philanthropy or risk their position in the market.

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