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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 107
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Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

I also informally polled the NTEN community. If you blend the job into one person, you have to make sure that person understands these two parts of the whole, and how they intermingle and influence each other.". Do you need a Communications Manager or a Community Manager for these new channels? What's the difference?

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Another "From Me To We" Panel Tool: Text The Mob

Beth's Blog: How Nonprofits Can Use Social Media

m now adding a section suggesting that the moderator first poll his community using some of these tools, and to also monitor the back channel in real time, while not all conferences will embrace a back channel, it???s Recently, I wrote a post that has been passed around many conferences on how to successfully moderate a panel.

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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

This could include discussion forums, live chat support, or interactive polls and surveys. Surveys and polls: Nonprofits can leverage member feedback gleaned from surveys and polls to improve the user experience on a website, get new ideas for fundraising , and gain valuable insight into member satisfaction.

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From Gig Work to Good Work: How Workforce Policy Can Support Gig Workers

Non Profit Quarterly

Even before the pandemic, which caused a significant increase in gig workers, Gallup’s polling found that 36 percent of adults relied on gig work for at least a portion of their income. These already vulnerable workers are often overlooked in workforce strategy because they are significantly undercounted by the Bureau of Labor Statistics.

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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ The needs of businesses blended with increasing demands from employees, consumers, and regulatory or tax agencies to create complex processes that attempt to meet the needs of everyone involved.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Blend time-tested principles with bold new applications. Research urgencies and offers that prompt action like matching gifts within 24 hours. Survey existing donors on what spurs them to give quickly when appealed to.

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