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By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. More importantly, nonprofits risk losing their brand identity if they relinquish their humanity. Both are algorithm-blended blandwash.
Chances are high that at the end of this year, people will once again reach deep into their pockets to support the nonprofits they love. Here’s a rundown on the 5 elements that craft a compelling story for nonprofits. In fact, if your nonprofit didn’t send out a newsletter about it, did it even happen?
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