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Harley-Davidson spins out LiveWire as its own electric motorcycle brand

The Verge

The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. There’s a new logo and a new “virtual” headquarters, with engineering teams stationed in Silicon Valley and Milwaukee.

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Bright Cellars lands more funding to personalize its subscription-based wine collection

TechCrunch

While it once sent its club members third-party wines that fit their particular profiles, Milwaukee, Wisconsin-based Bright Cellars says it’s now amassing enough data about its customers that it no longer sells wines made by other brands. We talked earlier today with Yau about that shift, which investors are supporting with $11.2

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Wandering Down the "Don't Touch" Line

Museum 2.0

In the history gallery, we have some blended props and artifacts, and it's rarely clear what is and is not ok to touch. However, in Denver, this approach is supported by the fact that there are guards in other spaces. The Milwaukee Art Museum has a video explaining do's and don'ts of the museum for children.

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