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4 Rules for Integrating Marketing Channels in 2023

NonProfit PRO

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

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4 Ways Nonprofits Can Beat AI Blandification

Nonprofit Tech for Good

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. Both are algorithm-blended blandwash.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Elevate Your Email Marketing: Use Salesforce data to personalize email content based on past giving, interests, and engagement history.

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How Purpose-Driven Tech Is Blending Business and Charity

NonProfit PRO

Pairing profit with purpose in the age of greater transparency is vital to ensuring companies drive meaningful change in the world in which we all live. And charitable giving is becoming an essential component of consumer brand engagement with purpose-driven technology leading the way.

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Digital lending platform Blend valued at over $4B in its public debut

TechCrunch

If you’ve refinanced or purchased a home digitally lately, you may not have noticed the company powering the software behind it — but t here’s a good chance that company is Blend. Blend’s white label technology powers mortgage applications on the site of banks including Wells Fargo and U.S. That compares to a $3.3 million in 2019.

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Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox

Bloomerang

That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. . People often make multiple cash gifts, sometimes on impulse, depending on their mood, the strength of your marketing and case for support, and whatever else is going on in the world. No, they don’t.

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Once focused on mortgage banking, Blend is now going after the broader fintech market

TechCrunch

Since it was founded in 2012, Blend has signed up some of the biggest banks in the country — including the likes of Wells Fargo and U.S. Now, it’s setting its sights on the startup and fintech market, hoping to power the lending and banking services of some smaller, but fast-growing digital lenders.

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