Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Worse, studies show that we’re more likely to perceive negative news as truthful. This might be why bad news seems to garner more attention. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. What’s your timeframe and goal? Do you need revenue short term?
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