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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Different types of graphic design require various levels of expertise, but each type can be used to optimize aspects of your organization’s donor strategy. Branding and strategy. This type of design should be subtle and focus on tasteful imagery that blends into the environment to create subconscious advertisements.

Design 64
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. If it doesn’t, it’s probably time for a strategy update ! For instance, there are a few foundational nonprofit web development strategies your team should definitely implement. User-friendly calendar.