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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Having monthly giving programs with regular donation reminders. Don’t rely too much on gimmicks or guilt.

Lesson 59
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#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

For example, Mark Horvath has put together a cookbook , filled with recipes from social media leaders, that is being sold on iTunes and is generating funding to help provide programs to homeless. Giving Tuesday takes a lot of these ideas and blends them together.

National 120
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Helms founded Goodwill in 1902, described it as an “industrial program as well as a social service enterprise.” Chrysalis is dedicated to creating pathways to self-sufficiency for homeless and low-income individuals by helping them find and retain employment (Social Enterprise Alliance, 2016).

Model 53
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ASU Lodestar Center Blog: Research Friday: "Executive Compensation"

ASU Lodestar Center

Or, "Please give this family a place to stay for the night; and why dont you see if you can eliminate homelessness in the meantime?" The report details the challenges and perspectives of nonprofit CEOs in an elegant blend of statistical findings and personal voices. Everyone that works with a nonprofit CEO should read this report.

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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

It can lead to parallel programming: bike night for hipsters, bee night for hippies, family night for kiddies. One of our core programming goals is to build social capital by forging unexpected connections between diverse collaborators and audience members. This has led to a surprising outcome: we are now de-targeting many programs.

Museum 55
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Museum 2.0 Rerun: What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

The Taylor Center is run by Diane Miller , who launched its award-winning Youth Exploring Science program in 1997. When Diane started running community partnerships at the Science Center in the 1990s, she decided not to start with programs to bring more black and economically-disadvantaged families to the museum as visitors.

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What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

The Taylor Center is run by Diane Miller , who launched its award-winning Youth Exploring Science program in 1997. When Diane started running community partnerships at the Science Center in the 1990s, she decided not to start with programs to bring more black and economically-disadvantaged families to the museum as visitors.