Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Blend time-tested principles with bold new applications.
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