Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Sending a recurring newsletter or print mailing to engage supporters. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Progress lies not in imitation, but in imagination.
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