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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

In contrast to traditional approaches, they are able to recognize and pursue new opportunities to meet socially impactful missions, while implementing funding strategies that ensure that their work has the resources needed to be effective (Praszkier & Nowak, 2011). In 2014, Goodwill received $3.94 Banks were not lending.

Model 53
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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

On April 8th, we’ll have an entire day of presentations by nonprofit industry leaders. Jacobwith, will teach you advanced storytelling techniques to easily combine your “money story” with impact stories about real people. Learn how to turn a mission moment into an engaging impact story; 4. and streamed online.

Causes 28