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One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.
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This is completely grounds up; there is no Zoom, Google Meets or Microsoft Teams anywhere in the vicinity,” said Dan Avida , co-founder of Engageli, just a few minutes into the demo of his product. The potential success of inSpace and others could signal how the future of work will blend gaming and socialization for distributed teams.
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