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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

Workplace giving initiatives are becoming both more important and more sophisticated. Changing employee attitudes and an increased emphasis on corporate responsibility has made workplace giving essential to business. Corporations typically give to approved 501(c)(3) charities that result in tax benefits. Tax and finances.

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