Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Now let’s translate these for nonprofit fundraising: Do your homework to know your donors – Research your donors, their interests, and motivations for giving. Essentially, nonprofits must craft campaigns where the mission itself shines as the undeniable hero that compels giving, rather than relying on gimmicks or guilt.
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