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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Helping real people should be the star.

Lesson 59
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How Corporations Can Improve Workplace Giving without Increasing Administration

Givinga

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ That’s given rise to multiple corporate responsibility programs, including philanthropy initiatives like employee matching gift programs, grants from private foundations, and volunteering events.

Giving 40
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Get Your Share Of $84 Trillion

Bloomerang

Put the $84 trillion aside, during all times, typical donors can make gifts several times larger from their estates than their current wealth positions. When you study the largest endowments on the planet most are the result of legacy gifts. Engage family members early in the gifting continuum.

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