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The Complete Guide to Nonprofit Fundraising Campaigns

CauseVox

These campaigns are crucial for supporting your nonprofit’s overall operations or funding specific programs, making them a cornerstone of your annual strategy. These special days are dedicated entirely to encouraging donations, often featuring additional incentives like matching gifts and generating extensive social media buzz.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. There are a few key ways a nonprofit’s mission or program can become the “hero” of their fundraising campaigns: Tell emotional stories about the mission’s impact on real people’s lives.

Lesson 59
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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

For instance, donors who regularly give to your organization will often make an additional gift in December if they’re asked. We recommend extending a personal invitation to sustainers, inviting them to give an additional gift. Finally, one last idea is to include a voice broadcast thanking donors for their gifts.

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9 Types Of Year-End Fundraising Emails That Help You Raise More + Examples

CauseVox

It’s even better if you can seamlessly blend #GivingTuesday and your year-end campaign. Your second year-end fundraising email can dive deeper into a story or program. This email should go out between Dec 20th-Dec 27th to drive urgent gifts before the end of the year. It’s up to you! Now it’s time to sell them on it.

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How to Design Your Fundraising Campaign Like a Pro (Without Hiring a Pro)

CauseVox

A campaign for a children’s literacy program might make their campaign page more user-friendly by including: A Clear Donation Section: Prominently placed near the top, this section highlights the action you want your supporters to take. Include action verbs such as “Donate Now”, “Join the Fight”, or “Give the GIft of Hope”.

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Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

Allegiance Group

For instance, donors who regularly give to your organization will often make an additional gift in December if asked. Sending a targeted appeal to those who have recently downgraded their giving can often prompt another gift at the end of the year. Also, lead with mobile. Reach out to LYBUNT donors in November and December.

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Lori has found that one thing creates a successful individual donor fundraising program. In reality, understanding how to fully leverage your website and actually mobilize supporters with web 2.0 Hitting It Out of the Park—Learn the Art of Major Gift Relationship Building. Jacobwith has learned what works and what doesn’t.

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