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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

MAY 1, 2024

For instance, donors who regularly give to your organization will often make an additional gift in December if they’re asked. We recommend extending a personal invitation to sustainers, inviting them to give an additional gift. Direct mail is no longer the only game in town when it comes to raising money in December.

Campaign 52
Campaign Guide Fundraising Storytelling 52
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Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

Allegiance Group

AUGUST 19, 2024

For instance, donors who regularly give to your organization will often make an additional gift in December if asked. Sending a targeted appeal to those who have recently downgraded their giving can often prompt another gift at the end of the year. Direct mail is no longer the only game in town for raising money in December.

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Guide Fundraising Podcast Storytelling 52
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