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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

Lesson 59
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The Future of Fundraising: Live Interactive Chat Recap

Tech Soup

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. TechSoup kicked off its Nonprofit Live series with a discussion on the Future of Fundraising.

professionals

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Open Source for Nonprofits: Programs to Try (Part 2)

Tech Soup

CiviCRM is an open-source nonprofit-focused CRM system with powerful features for campaigns, fundraising, event planning, contact management, and case management. Art for Impact staff members used CiviCRM to improve their event planning process by selling tickets and creating an organized mailing list for distributions. spanhidden.

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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Depending on your nonprofit’s needs, your branding, web, digital, publishing, and environmental designs can all be connected into a coherent whole to enhance your overall marketing strategy. Style guides help deliver continuity throughout web, print, and promotional materials. Branding and strategy. The design can be simple.

Design 64