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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). If you’ve ever worked on a single project long enough, you know that elements start to blend together over time. Clarification on actions (Are you sure?

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Designing Digital Navigation Paths

Forum One

As we started off, I was immediately struck that, as much as each view was unique, they all started to blend. Navigation shouldn’t require effort; it should, in fact, blend into the background and just be a given audiences don’t think about. It is pretty easy to follow where the path leads, but it also blends into the experience.

Design 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Blend time-tested principles with bold new applications. Those insights should drive messaging and campaigns.

Lesson 59
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Game Friday: Lovely, Quirky Amanita

Museum 2.0

This week, Game Friday pays homage to Amanita Design , the funky game and animation design firm behind the award-winning Samorost series and several flash-based corporate games that blend lush imagery, surreal storytelling, and surprising little puzzles.

Game 20
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page - like Gmail or the Google Reader.

Metrics 56
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Game Friday: Playing in Real-Time

Museum 2.0

I’m working on a game design project now that involves an interesting experiment: a blend of real-time and on-demand gaming. Sponsoring a game that happens real-time captures more media attention than releasing a flash game on your product's website. What's more important: convenience or realism?

Game 20
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Tools for 2.0: User-Generated Exhibits Made Simple

Museum 2.0

style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. means stepping away from fancy flash-based applications that lock content behind programmed doors and towards clear, text-based, multi-access content. Creating the backbone for a robust 2.0 application is not so easy.