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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Having monthly giving programs with regular donation reminders. Don’t rely too much on gimmicks or guilt.

Lesson 59
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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

It can lead to parallel programming: bike night for hipsters, bee night for hippies, family night for kiddies. One of our core programming goals is to build social capital by forging unexpected connections between diverse collaborators and audience members. This has led to a surprising outcome: we are now de-targeting many programs.

Museum 55
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Building Community Bridges: A "So What" Behind Social Participation

Museum 2.0

For this reason, at the MAH we try to explicitly bake social bridging into the way we plan programs and exhibitions. We tailor the programming blend to diverse ages, making sure no activity is just for kids or adults, no matter how much glue or fire is involved.