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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Everyaction

But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Use statistics to vividly demonstrate the scale of the problem being addressed. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders. Creating an always-on text-to-give campaign for impulse donations.

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3 Reasons Why Your Year-End Appeal is Not Over

NonProfit Hub

Retention Rates Stink. In other words, if 100 donors made gifts via your year-end appeal in 2015, only 19 of them will donate again in 2016. And article on LinkedIn summarizes it well by saying, “Statistically speaking, the cost of acquiring a new customer costs five to ten times more than retaining an existing one.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Nonprofit organizations are vital to the nation’s economic well-being and have nearly doubled in the last 30 years (National Center for Charitable Statistics, 2015). It donates the products to impoverished people, preventing millions of hygiene-related deaths each year and encouraging vigorous childhood development (Clean the World, 2015).

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