Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Focus on optimizing donation channels for mobile. Immediacy and response are key, even as short-form content proliferates. Blend time-tested principles with bold new applications. Use time-limited offers to create urgency.
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