Should CEOs and Executive Directors Use Social Media?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 9, 2010
These includes investing the time to make it successful because a CEO presence on social media is nothing that should be "ghost" written. There is also the issue of comfort - both with the technology and being transparent. This is a good example of a "Blended profile.". It has to be authentic, reflect the CEO's personality.
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