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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Google Ads ), and understanding tracked data. Using the GivingDNA platform, we blend your files with third-party data to gain a comprehensive understanding of your supporters and give each one a relevant, rewarding experience. Social media engagement metrics: Numbers like followers, likes, comments, shares, and conversions.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. We're not going to debate: Google Reader Stats Are Bullshit - but if you want some tips on how to do that, see Avinash Kaushik's Convert Data Skeptics). How many people comment on posts?

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