Color Theory: Emotion + Bias
Media Cause
MAY 28, 2021
Media Cause Art Director Rob Shaw and Senior Designer Ansley Luce recently gave an agency-wide (virtual) talk on Color Theory: Emotion + Bias. Blue is the most popular color in business, representing trust, strength and honesty. Yellow represents warmth, happiness and optimism. In Western culture, blue is masculine. Green means “go”.
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