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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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Building Community Bridges: A "So What" Behind Social Participation

Museum 2.0

The term was popularized by Robert Putnam in his 2000 book Bowling Alone , in which he differentiates between social capital built through "bonding" with people who are like you and "bridging" with people who are not. I've been documenting lots of small bridging incidents at our museum over the past few months.

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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Books, colored pencils, and mousepads. For example, you could also explain goals such as building a new homeless shelter by pulling statistics about how long the process will take or how much funding per day would be necessary to cover the length of the project. Water bottles, yoga mats, and journals. Children’s Health.

Design 64
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Knitting for Peace: Make the World a Better Place One Stitch at a Time

Have Fun - Do Good

Betty Christiansen's book, Knitting for Peace: Make the World a Better Place One Stitch at a Time , captures 28 stories of people and organizations who are using knitting to comfort, empower and heal. Last week I wrote about my Favorite Do-Good Books of 2006. Book Cover from Harry N. knitting peace book Abrams site.

Place 43
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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

I ask participants to share on an index card as part of a raffle for my book. Nor is it a 40 minute expert presentation or a series of expert presentations on a panel followed by Q/A. That is the “Sage on the Stage&# model.