Report: Knowledge Spurs On ‘Spontaneous’ Giving
The NonProfit Times
SEPTEMBER 20, 2024
The rate of spontaneous giving among Millennial, Gen Z and Black donors is 25% more than average with Gen Z most likely to spontaneously give (59% of their giving is spontaneous), according to fresh data from the Blackbaud Institute a new report First Impressions: Spontaneous Giving Insights.
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