Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
I confess to having a love/hate relationship with fundraising events. The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. The only more expensive strategy is direct mail donor acquisition. raised ratio? Know your target.
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