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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

In your fundraising constituent relationship management (CRM) platform, the donations received and the goals you set for your campaign can seem abstract, but your fundraising successes and setbacks will have a major impact on the communities, causes, and people you serve. Putting donor data to work There are over 1.8

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Sponsorship v. Donations: The Drawbacks and Benefits

NonProfit Hub

These relationships are typically bound by a written agreement that states the benefits for both your nonprofit and the sponsor. Benefits of Corporate Sponsorships If your nonprofit hosts events or other big initiatives, sponsorships are a great option for both parties.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

A solid donor relationship is the backbone of successful fundraising. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think about what your donor gets out of your relationship. A donor relationship is no different.

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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4 Ways to Cultivate Relationships with Recurring Donors 

Qgiv

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. Building strong relationships with existing donors helps your nonprofit access reliable funding to support your programs and projects through any dips in overall giving.