Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. They’ve still got some consideration and evaluation to do. The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. .
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