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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Michael DiFrisco, Executive Director of the American Academy of Cosmetic Dentistry , surveyed members and found that 52% of accredited members were planning to retire in the next five years. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement!

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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Data 169
professionals

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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Who to Target with Your Planned Giving Program & Why

sgEngage

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. Add layers of segmentation based on your findings in your data and using industry resources/surveys.

Program 105
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. How clearly are you communicating these benefits to members? You can do this by sending them surveys or asking at your events.

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Seven tips to survey staff at your association and improve employee engagement

Nimble AMS

To address this growing concern, 40% of the professionals surveyed planned to invest in modern technology to streamline work processes through automation. . Here are seven tips to get feedback from your employees by conducting a staff survey: What questions to ask when designing a survey for staff . Ask the right questions.

Survey 113
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The Higher Ed Enrollment Cliff: What 280,000 Surveys Tell Us

sgEngage

The Challenge The 2025 enrollment cliff is real and more than a demographic blip: it’s a siren of profound changes in higher education. How Math is the Solution Since 2019, CollegeAPP has surveyed Americans nationwide to identify adults who intend to pursue postsecondary education and training. Let me share more.

Survey 96