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Change the way you think about member engagement

Association Analytics

No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. More importantly, why are they taking the actions they are, why aren’t they taking advantage of affinity programs or new benefits we rolled out this year, and what can we do to call them to act?

Change 169
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. or the ability to keep pace with the 4 th Industrial Revolution. The profession/industry —By assisting the field to grow and thrive.

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Why associations should use Salesforce Maps

Nimble AMS

Salesforce Maps can empower your association staff to make more informed decisions on how to allocate resources, which members or non-members to pursue, and which markets to target, based on your data. 5 benefits of using Salesforce Maps at your association Are you still curious about using Salesforce Maps at your organization?

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. Be the Disruption Gary Shapiro, President and CEO, The Consumer Technology Association Critical Questions Is your association keeping pace with the industry it represents? Evolve as your industry changes.

Advice 170
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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster.

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Leadership’s Biggest Perk—Giving Others a Boost

.orgSource

Often, these relationships develop informally. But, in a demographically evolving workplace, the following statistics highlight deficiencies in the current process. I wanted to ask how women in this industry could better help each other. We launched a Women in Information subgroup to our community last year.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. How clearly are you communicating these benefits to members? For others, it’s all about networking and having access to industry experts.