Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. The benefits of strength-based messaging Strength-based messaging encourages long-term and recurring giving, rather than a one-time gift to meet an immediate need.
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