Nonprofit Disruption: Evolving Models of Engagement and Support
Beth's Blog: How Nonprofits Can Use Social Media
MAY 24, 2011
In short, the younger generation doesn’t want to be identified as a member and doesn’t see the value. Younger donors have different demands and the benefits of traditional membership are not enough to attract and enagement them. Ironically, the finding is echoed in this comment for the blog post over at WorkingWikily.
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