The Keys to Setting Donor Levels (and Why You May Need to Rethink Them)
NonProfit Hub
JULY 23, 2014
Personally, I’ve been on the inside, wracking my brain for a creative way to convince a potential donor why he should give to my NPO. Specifying benefits will often push a donor to the next level, especially if he sees that his money will stretch further at higher levels. I get why organizations create levels—it’s less work.
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