M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! TLDR: What’s going on with website data in Benchmarks The transition from UA to GA4 happened mid-year in 2023 (and with it, all of the changes to tracking between the two systems).

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Benchmark Analytics Google Comparison 75

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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Benchmark Blackbaud Report Online 84

Nonprofit Tech for Good

MARCH 20, 2024

M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ M+R Benchmarks ] 30% of all online giving occurs in December and 10% occurs in the last three days of the year.

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Statistics Online Fundraising Benchmark 228

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

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Nonprofit Tech for Good

MARCH 3, 2020

The 2020 Global Trends in Giving Survey is now live and available in seven languages! The survey is anonymous and your participation will help provide charitable giving benchmarks for nonprofits, NGOs, and charities worldwide. Please volunteer 5-10 minutes of your time and take the survey! << Super impressive, seriously. .

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M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Benchmark Analysis Aggregator Advocacy 98

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

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M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Global Trends in Giving Report. 10) Follow Emerging Trends. To purchase the recording, please email your request to Heather Mansfield.

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M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

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Benchmark Studies News FAQ 94

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends. Tweet It!]. Average Facebook and Twitter communities grew by 30% and 81%, respectively.

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Social Network Benchmark Network Report 279

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.

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Benchmark Studies Europe Info 52

Charity Village

FEBRUARY 3, 2023

Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Your charity has sent at least 1,000 […] The post Participate now in the 2023 Canadian Direct Mail Benchmarks survey appeared first on CharityVillage.

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Benchmark Mail Survey Metrics 85

M+R

APRIL 11, 2023

READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. Visit mrbenchmarks.com on the 27th to get a flavor for all the trends in fundraising, advocacy, and digital marketing. April 27, 2023, ONLINE Benchmarks Webinar. RSVP via Zoom here. p.s. UK groups!

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M+R

APRIL 19, 2023

Don’t forget to make your reservations for our Benchmarks launch events if you haven’t already. READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. April 27, 2023, ONLINE Benchmarks Webinar. Amuse Bouche: Benchmarks is served up next week!

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Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

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Social Media Statistics Media Social 178

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

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Statistics Websites Benchmark Drupal 246

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022!

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Research Trend Help Benchmark 69

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. 2017 Global Trends in Giving Report. The number of smartphone users worldwide has reached 2.4 billion and is projected to grow to 6.1 billion by 2020. 56% of email opens are now mobile.

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Trend Communication United States Online 274

Classy

JULY 19, 2021

3 Nonprofit Video Marketing Trends to Note. Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly. Just like any other trend, nonprofit video will continue to change as our world progresses.

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Video Trend Marketing Strategy 118

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

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Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics ROI 65

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon.

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Benchmark Content Marketing Report 119

Nonprofit Tech for Good

JULY 29, 2022

In this free webinar , you’ll learn: Giving Day trends and benchmarks – why they’ve grown in popularity. But did you know that GivingTuesday isn’t your only giving day opportunity? Join us as we share how your nonprofit can stand out amongst the crowd.

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NTEN

NOVEMBER 19, 2014

Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. Still not clear on what Benchmarks is or why you will love being a part of it? benchmarks mrbenchmarks nonprofit benchmarks'

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Benchmark Studies Nonprofit Metrics 99

NTEN

NOVEMBER 14, 2013

A quick glance at the term “content marketing” on Google trends will shed some light on how hot. We look forward to reporting back to you on the trends we uncover over the years to come. Here are a few of our first year benchmarks. 92% of nonprofit professionals use content marketing.

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Content Benchmark Trend Marketing 86

VQ Strategies

NOVEMBER 14, 2024

Your input is crucial to uncovering the most current trends in volunteer engagement. This survey serves as a pulse check for the field of volunteerism by providing a nuanced view of challenges, trends, and opportunities. Click here to start the survey.

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Voice Data Survey Aggregator 52

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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Benchmark Internet Report Giving 144

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

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Qgiv

OCTOBER 3, 2023

End of year giving trends Giving Tuesday vs December 31 Maximizing both Giving Tuesday and Decemeber 31 End of year giving trends Giving has been declining since 2022, so year-end fundraising can be a great opportunity to raise more for your organization and hopefully recover some lapsed donors! billion for nonprofits alone.

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Trend Giving Social Media Gift 52

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!)

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Benchmark Studies Report Advocacy 98

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

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Benchmark Digital Report Advocacy 81

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

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Benchmark Analytics Strategy Fundraising 43

The NonProfit Times

NOVEMBER 13, 2024

Data in the new Trends 2025 report, shows that donors are shifting from a donor-centric mindset to a community-centric one. Trends 2025 builds on previous national benchmark surveys of family foundations conducted by NCFP in 2015 and 2020.

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Foundation Giving Philanthropy National 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

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Social Network Benchmark Network Report 107