6 Common Hurdles Nonprofits Must Overcome to Launch Texting
NonProfit PRO
JULY 14, 2025
The most recent M+R “Benchmarks” report found that texting had the second-lowest cost per donation ($62) — just behind search ads ($61) — and significantly lower than paid media like Meta, display, connected TV (CTV) and digital audio. These concerns are valid, especially for small teams balancing multiple priorities.
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