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Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. An effective story not only helps nonprofits attract new donors but also increases overall brand awareness, which can be good for landing corporate sponsorships or attracting media coverage.
8) 54% share Facebook Stories. Of those NGOs that use Instagram: 25) 66% share Instagram Stories. 75% of NGOs worldwide agree that social media is effective for recruiting volunteers. Of those NGOs that use Instagram: 25) 66% share Instagram Stories. 3) 42% utilize an editorial calendar for their social media campaigns.
Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit.
Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Why Is This Important?
Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Touch base with your team and volunteers to gather their perspectives.
Feature one to four news stories in your e-newsletter and focus on one story in your fundraising appeals. Through links (underlined text or buttons), e-newsletters send subscribers to your website where they can read the full story and become inspired to take action (donate, sign an online petition, follow on social media, etc.).
Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind.
Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit.
The 2024 M+R Benchmarks Study found that December giving accounts for 26% of all online revenue for nonprofits, with the final week alone contributing 13% of total online donations. At the event, acknowledge major donors, dedicated volunteers, or corporate sponsors by name to add a personal touch and inspire others to step up their support.
Finding the bandwidth and funding to provide professional guidance for staff and volunteers may be a stumbling block. Low commitment from senior leadership and volunteers. Offer opportunities for learning to new staff, leaders, and volunteers and ongoing refreshers for current employees. Initiatives that seem more urgent.
Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube.
Set performance benchmarks (e.g., This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. Tell a compelling story that pulls at the heartstrings. How to Measure: Track revenue generated, expenses incurred, and profit margins for each earned income initiative.
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Ask for, and share, stories of involvement and success.
For example, you can include homepage calls to action (CTAs) that include signing up to volunteer, donating to your cause, registering for a healthcare appointment, or hosting a peer-to-peer fundraising event. With that in mind, its no surprise that 92% of people want brands to create story-like ads.
According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Explore our customer stories to discover how nonprofits like yours have used these solutions to raise more for their causes. The 9 Best Volunteer Apps for Better Engagement in 2025.
Include benchmarks and initiatives that remind your members why they joined your association and why they stay. Your constituents are more likely to volunteer and donate if you use clear communication around goals. Consider including goals that address the following: Your mission or brand. A call to action.
Incorporate your unique knowledge into valuable website content such as: Downloadable resources Blog posts Toolkits Quizzes Multimedia stories Make some of this content freely available on your website and turn other content into gated resources that require an email address to unlock. Streamline your online donation form.
This Member round up features mergers and lots of great new tools to help you with everything from storytelling to benchmarking and finding local Jewish holiday celebrations. platform is a cloud-hosted solution for the gathering, curation, and use of stories to affect change. Get started or learn more by going to [link].
You see, it’s about them and their desire to know what’s going on, not necessarily for you to ask for money, ask them to buy a ticket to your event, and ask them to volunteer (which is too many asks at once!). Volunteers? Depending on your organization, it might make sense to include volunteers, too. ONE Success story.
The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. After sharing the mission statement, vision statement, and core values, your annual report should then show how your organization executed those through data and story. Share key indicators. .
According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Fundraiser Stickers for Facebook Stories. Page Fundraisers. A Live Video “Donate” button. 8) Embrace Cause Awareness and Giving Days.
1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Even as all giving declined in 2022 according to the M+R Benchmarks, the same study found an 11% increase in monthly giving.
The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system.
" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."
Do you know the first steps in telling your organization's story? I have been fortunate to work at a few nonprofit organizations, and there is always a critical need to effectively tell the story. However, in our world, one of the most challenging tasks can be translating complex issues and ideas into a compelling story.
Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. The rise of mobile and social media has profoundly altered how journalists frame and format their stories, and the same is true for nonprofit bloggers.
We will recruit two volunteers to join the board development committee. Centralizing your messaging around a single person or story helps you build empathy among your audience members. Benchmarks to hit along the way. Event planning software to plan and manage your fundraising events and volunteer staff.
For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Stories help us pay attention.
Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Offer volunteer opportunities. Another great way to engage new donors is by giving them hands-on volunteer experience at your nonprofit.
They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harrison’s emphasis on telling his personal story when he talks about charity: water sets the tone for the organization’s marketing strategy.
Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Set Achievable Goals.
You can’t place a value on how much donors appreciate staff that truly understand their stories, personalities, and preferences. Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. The learning curve is steep and long. Set stretch, but realistic, expectations.
They managed to pump out reports and research, organize webinars and conferences, and even play around with the definition of volunteering. Speaking of volunteers, Wild Apricot ''s post, The Mission Driven Volunteer, discusses a new definition and new models of volunteering. There are even a few international reports.
Develop Your Story. Before you build a website, plop down a boatload of cash on ad buys or set up a Facebook page, you first need to establish your story. Every nonprofit has an origin story that is either interesting, touching or inspirational. Is it to recruit volunteers? Why do you exist? Know Your End Goal.
They managed to pump out reports and research, organize webinars and conferences, and even play around with the definition of volunteering. Speaking of volunteers, Wild Apricot ''s post, The Mission Driven Volunteer, discusses a new definition and new models of volunteering. There are even a few international reports.
A compelling story and call-to-action. ? Then, choose (and tell) one story that illustrates your donors’ impact and encourages donations. ? Incorporate your #GivingTuesday messaging and story. ? Gather the email addresses for people who have engaged with your nonprofit in the last year, including volunteers and donors.
2009 eNonprofit Benchmark Study. “I Including various social media tools in the way you do your work (whether it’s communications, fundraising, outreach, volunteer recruitment or service delivery) comes from strategically identifying the right tools for the right things. For more: What Will Online Giving Look Like Next Year.
As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.
The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. The same is true for volunteers, whose social networks could potentially provide some serious peer-to-peer fundraising boosts to your campaign. Volunteers + Current Donors.
But this age group is the second most likely to fundraise and volunteer for your organization, and the most likely to spread the word. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic.
In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! Stories say so much more than statistics! How can those points help you tell a story?
Grandparents missed their grandchildren, volunteers missed their time helping others, and groups missed the fellowship they had with one another. Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. Rooney, Ph.D.
Indeed, more than 63 percent of the whitepaper’s surveyed groups report increasing their use of images to tell their stories of success, need, appeal etc. Of course NPO brochures and web pages have long used pictures to draw in readers, but such imagery should be seen as something to use across all marketing platforms.
I can’t emphasize the importance of doing a content audit which requires looking at your Facebook insights and getting a good understanding of what content performs well or not on Facebook before you begin experimenting with promoted posts. While you do this, it might also be useful to do a little benchmarking.
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