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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. An effective story not only helps nonprofits attract new donors but also increases overall brand awareness, which can be good for landing corporate sponsorships or attracting media coverage.

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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

8) 54% share Facebook Stories. Of those NGOs that use Instagram: 25) 66% share Instagram Stories. 75% of NGOs worldwide agree that social media is effective for recruiting volunteers. Of those NGOs that use Instagram: 25) 66% share Instagram Stories. 3) 42% utilize an editorial calendar for their social media campaigns.

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5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit.

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6 Nonprofit Email Benchmarks You Need to Know

Neon CRM

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Why Is This Important?

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How to Transition Your GivingTuesday Campaign into a Year-End Fundraising Push

CauseVox

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Touch base with your team and volunteers to gather their perspectives.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Feature one to four news stories in your e-newsletter and focus on one story in your fundraising appeals. Through links (underlined text or buttons), e-newsletters send subscribers to your website where they can read the full story and become inspired to take action (donate, sign an online petition, follow on social media, etc.).

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind.