Benchmark Stats Track 
Nonprofit Tech for Good
JUNE 1, 2021
By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
Classy
JUNE 24, 2021
This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Benchmarking Your Engagement Rate. However, more important than benchmarking is consistent improvement over time.
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NonProfit PRO
APRIL 7, 2022
Women Business Collaborative (WBC) and 50/50 Women on Boards (50/50WOB) released "Women Leading Boards," a new benchmark report for tracking board diversity. The report shows that 2021 was a watershed year for board diversity, with women representing 42.5% of all new appointees for public companies in the U.S. in 2021.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 23, 2011
I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.
Nonprofit Tech for Good
APRIL 10, 2022
Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. How do you track and measure your Facebook Fan Page against your objectives?
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