NonProfit PRO

MAY 4, 2023

Shortly after the nonprofit sector learned that both overall donors and donor dollars had declined, M+R confirmed the downward trends with M+R Benchmarks 2023, noting a 4% median decline in year-over-year online revenue for nonprofits.

Benchmark 259

Benchmark Online Giving Trend 259

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. 3) Email accounted for 26% of all online revenue in 2017 and grew 15% over 2016. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts.

Stats 226

Stats San Francisco Online Fundraising 226

Nonprofit Tech for Good

JUNE 1, 2021

According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give. 7) 68% of nonprofits send email fundraising appeals quarterly.

email 335

email Marketing Data Digital 335

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

Nonprofit Tech for Good

SEPTEMBER 23, 2012

The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth.

Linkedin 191

Linkedin Social Media Group Spam 191

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. I t's the season for a slew of reports analyzing last year's online giving results. Its findings included: 14% growth in online giving overall.

Stats 131

Stats Online Giving Convio 131

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. What did you learn?

Benchmark 104

Benchmark Photography Ratio Stats 104

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

NTEN

MARCH 18, 2011

The 2011 NTC saw the release of the latest " Nonprofit Social Network Benchmark Report ". > Download the 2011 Nonprofit Social Network Benchmark Report More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. >

Social Network 97

Social Network Benchmark Report Network 97

NetWits

NOVEMBER 29, 2011

Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Give current subscribers the opportunity to tell you what they like. Capture more info during event registrations.

email 230

email Raise Cancer Info 230

NonProfit PRO

JANUARY 19, 2023

TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.

Report 246

Report Marketing Benchmark Technology 246

Care2

APRIL 29, 2010

I’ll try to keep it short and just sweet enough to fill you in on everything you need to know about the new 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN. Thanks to Allyson for inviting me to guest post. This stuff fascinates me – which I guess is good since it’s my job.

Benchmark 65

Benchmark Studies Stats Advocacy 65

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

NonProfit PRO

APRIL 12, 2023

The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”

email 264

email Evaluation Report Campaign 264

Whole Whale

AUGUST 25, 2021

2015 Stats. Mail stats. 2016 Stats. Mail stats. 2017 Stats. Mail stats. 2018 Stats. Mail stats. 2019 Stats. Mail stats. 2020 Stats. Mail stats. Total US Giving : Total: $379.89 billion Individual: $264.58 Foundation giving was $58.46 Charitable bequests included $31.76

Stats 96

Stats Trend Mail Fundraising 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet.

Metrics 98

Metrics Benchmark Facebook Experiment 98

NonProfit PRO

NOVEMBER 9, 2022

Despite a year of global economic turmoil characterized by inflation and the looming possibility of a downturn, nonprofits not only achieved revenue growth but expanded their impact, according to BDO’s annual Nonprofit Standards benchmarking survey.

Survey 246

Survey Benchmark Nonprofit Global 246

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 342

Twitter Practice Social Media Nonprofit 342

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Nonprofit Tech for Good

FEBRUARY 7, 2017

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. 92% of global NGOs have a website.

Social Media 100

Social Media Stats Media Technology 100

NonProfit PRO

APRIL 7, 2022

Women Business Collaborative (WBC) and 50/50 Women on Boards (50/50WOB) released "Women Leading Boards," a new benchmark report for tracking board diversity. The report shows that 2021 was a watershed year for board diversity, with women representing 42.5% of all new appointees for public companies in the U.S. in 2021.

Collaboration 244

Collaboration Business Report Benchmark 244

NetWits

JANUARY 27, 2011

If you don’t know about or have yet to see the survey and resulting benchmark reports you can grab the 2010 results here – it’s packed with very useful information that allows you to see how you compare to the rest of the non-profit industry! How can I get the 2011 Social Networking Benchmark Report for Non-profits?

Social Network 200

Social Network Survey Profit Network 200

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Nonprofits need to pay special attention to this stat. Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NetWits

MAY 19, 2011

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

JANUARY 27, 2016

One of the primary goal of this research was to provide a set of online technology benchmarks for NGOs worldwide. Benchmarks by continent are detailed in the report , but the global findings also serve as realistic, achievable online technology benchmarks for NGOs worldwide that currently utilize the Internet on a regular basis.

South America 100

South America North America Internet Stats 100

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Nonprofit Tech for Good

MAY 13, 2016

Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. Source: Abila. For every 1,000 fundraising emails delivered, a nonprofit raises $44. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers. Source: Network for Good.

Social Media 100

Social Media Stats NGO South America 100

NetWits

OCTOBER 31, 2011

What do those stats tell us? The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Nielsen Norman Groups’ research found the number of new or unread messages increased 300% from 2006-10. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read.

Rate 155

Rate Fundraising Stats email 155

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

TechImpact

MAY 12, 2014

Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). O2 – “Mobile life report” UK (2013).

Statistics 168

Statistics Mobile Marketing India 168

NetWits

JANUARY 14, 2011

Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN. What’s your 2011 social media budget? Looking for more info on social media in the non-profit sector?

Social Media 230

Social Media Profit Difference Media 230

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Care2

OCTOBER 26, 2020

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic. Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession.

Stats 69

Stats News Fundraising Benchmark 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. The Importance of Benchmarking. NTEN – E-Nonprofit Benchmark Study.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. See a sample of what the stats look like here.

Facebook 98

Facebook Stats Los Angeles Tips 98

NTEN

SEPTEMBER 10, 2009

Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. Tags: benchmarks dashboards NPTech NTEN ontc statistics tracking. I got the chance to chat with him for a moment about what all this means: Want to learn more? We'd be happy to have you!

Stats 36

Stats Web Statistics Benchmark 36