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2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. If you don’t have a copy of the report, you can get it here. It’s free.

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Free Webinar on February 7! How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Source: Monitor Institute.

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New on SSIR: Learning to Draw, Socializing Fundraising, and More from the Nonprofit Technology Conference #12NTC

Amy Sample Ward

Segmentation (dividing up your list to target specific groups of people with different messages) and tracking aren’t new, but the tools are becoming more sophisticated—and so are we. Socializing isn’t just for Facebook. Attendees were also talking about infographics this year. You can see them on the Rally blog.).

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. Page Fundraisers.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

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