Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Social Status ] Nonprofits post an average of 5.95 Social Status ] Nonprofits post an average of 5.95

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Social Media Statistics Media Social 179

NonProfit PRO

APRIL 30, 2024

M+R's annual “Benchmarks” report revealed five key takeaways on nonprofits' digital fundraising strategies.

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Benchmark Fundraising Online Report 288

NetWits

JANUARY 14, 2011

Do you plan on increasing your budget for social media efforts in 2011? What are the major focuses of your social media strategy in 2011? What’s your organizations social media maturity level? How long has your social media program existed? How do you organize your social media efforts?

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Social Media Profit Difference Media 230

NonProfit PRO

JULY 8, 2021

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.

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Benchmark Facebook Fundraising Report 312

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.

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Social Network Benchmark Network Report 279

Nonprofit Tech for Good

DECEMBER 25, 2016

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

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Social Media NGO Technology Media 225

Nonprofit Tech for Good

APRIL 1, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download.

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Social Media Mobile Communication Report 202

Nonprofit Tech for Good

SEPTEMBER 23, 2012

The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth.

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Linkedin Social Media Group Organization 191

TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. The community.

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Social Media Media Social Marketing 183

Nonprofit Tech for Good

JUNE 29, 2011

Back then, the launch of “Donate Now&# technology in 1997 and its potential to transform philanthropy was all the buzz — much like social media today. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. And so it goes with social media. We were wrong. Everything!

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Social Media Donation Results Online 197

NCE Social Media

NOVEMBER 20, 2013

Here’s a video describing the study’s findings and what it means to us who work at charities who use social media to drive people to donate and to action. Marketing and Awareness Research benchmark fundraising sauder socialmedia study' What are your thoughts on this new study?

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Social Media Org Media Social 130

Nonprofit Tech for Good

MAY 24, 2012

The eight reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 1) 2012 Nonprofit Social Networking Benchmark Report :: Download. 2) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

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Report Nonprofit Convio Blackbaud 253

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Earn a Certificate in Social Media Marketing & Fundraising! Our new Certificate in Social Media Marketing & Fundraising program fundamentals of social media marketing and fundraising for your nonprofit.

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Websites Action Test Social Media 332

NetWits

MAY 17, 2011

Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark. Increase Event Fundraising with Social Media. Organizations increase overall fundraising revenue by 40% more than industry benchmark.

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Fundraising Social Social Media Newsletter 279

Nonprofit Tech for Good

SEPTEMBER 5, 2012

The nine reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2012 eNonprofit Benchmarks Study :: Download. 4) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

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Report Nonprofit Convio Social Media 232

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

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Facebook Nonprofit San Francisco Social Network 241

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Online Donors 54% of US households donate to charity.

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Statistics Fundraising Online Nonprofit 229

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. Measuring Engagements on Social Media. Engagement Rate.

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Social Media Conversation Track Media 122

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. And it’s true.

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Web Social Social Media Nonprofit 247

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

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Twitter Practice Nonprofit Social Media 346

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Live Reporting Using Social Media. Advanced social media managers will repackage the stream into blog, email, and social media content.

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Communication Trend Fundraising Online 274

Nonprofit Tech for Good

NOVEMBER 30, 2014

Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees. Marketing on mobile and social media in the nonprofit sector needs to be subtle because most donors and supporters don’t like being marketed to.

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Communication Online Nonprofit Social Media 265

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

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Donation Practice Nonprofit Paypal 363

M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! The 2023 M+R Benchmarks Study is served! Is it time to start learning some new dance moves?

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Benchmark Studies Social Media email 111

TechImpact

NOVEMBER 6, 2014

Nonprofit marketers are using an average of five social media platforms this year vs. four last year; Instagram had the biggest increase in usage (from 17% last year to 38% this year). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Content Benchmark Marketing Report 119

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Many of the suggestions above would be obvious to a good social media manager if they experience the process themselves.

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Campaign Online Fundraising Nonprofit 253

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Prominently feature a “Donate” button and social media icons to your e-newsletter. Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Nonprofit 363

Nonprofit Tech for Good

MARCH 31, 2021

Once submitted, you will be provided instant access all the data covering website and email communications, online fundraising tools, social media, and productivity and security software. If you work at a charitable organization and have not yet taken the survey, then please do! 6% use Wix. 5% use Squarespace.

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Websites Stats Data Nonprofit 363

NetWits

JANUARY 27, 2011

It’s all about shedding light on how non-profits use online social networks (time, money, resources, etc). Here’s a few highlights from last years report: Nonprofits have increased use of commercial social networks (e.g. How can I get the 2011 Social Networking Benchmark Report for Non-profits?

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Social Network Survey Profit Network 200

Nonprofit Tech for Good

MAY 13, 2016

It’s true that social media is in transition. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all.

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Social Media Stats Media Online 100

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

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Facebook Practice Nonprofit Social Media 364

M+R

JULY 6, 2021

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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Benchmark FAQ Headline Rate 98

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

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Statistics Websites Nonprofit Benchmark 246

Nonprofit Tech for Good

JULY 5, 2020

In this article we’ll discuss video engagement for social media, what it is and why it’s important. We’ll also look at the types of emotions that drive engagement and how you can leverage them to increase social sharing for your nonprofit’s videos. What Is Video Engagement and Why Is It Important? The Nonprofit Video Index.

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Video Share Social Nonprofit 321

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your landing page each quarter on social media for one month. M+R Benchmarks Report.

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Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. Fundraising Social Media Websites' It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. Donate: Heifer International.

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Ideas Paypal Social Media Donation 261

Tech Soup

FEBRUARY 2, 2023

TechSoup, in partnership with Tapp Network, a digital marketing and technology agency, created the 2022-2023 Nonprofit Digital Marketing Benchmark Survey to help you understand how nonprofits use digital marketing and provide helpful insights and recommendations for creating a successful digital marketing strategy.

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Benchmark Social Media Nonprofit Media 75