Benchmark ROI Web 
Nonprofit Tech for Good
SEPTEMBER 11, 2012
Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. The larger your communities, the higher your ROI. Some will say that the number of likes or followers that you have doesn’t matter, but it does. Work toward that goal of five thousand.
Nonprofit Tech for Good
SEPTEMBER 22, 2019
In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns.
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Nonprofit Tech for Good
MAY 29, 2012
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. If there is anything that nonprofits should be learning as result of the proliferation of the Social Web is to keep it simple.
Towards Data Science
FEBRUARY 2, 2024
Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.
Nonprofit Tech for Good
DECEMBER 3, 2020
In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.
Amy Sample Ward
JANUARY 24, 2012
I come across so many great conversations, ideas, and resources all over the web every day. One of the things we wished for as we navigated the campaign: benchmarks. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.
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