Benchmark ROI Video 
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.
Socialbrite
OCTOBER 31, 2021
So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.
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NCE Social Media
MAY 4, 2012
Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.
Nonprofit Tech for Good
DECEMBER 3, 2020
In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Once approved, you’ll be able to add a “Become a Supporter” button to your page and your live video posts. 7) Utilize Facebook Messenger.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.
Bloomerang
SEPTEMBER 24, 2021
So if that is of interest to you, maybe you’re thinking of switching software or you’re just kind of curious about us, check out our website, all kinds of videos and stuff you can watch and, you know, we’d love for you to learn more. I think benchmarks and timeline are really important. Julie: Oh, love it.
Qgiv
JULY 12, 2021
57% of people who watch nonprofit videos go on to make a donation. Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . M+R Benchmarks 2020 Social Media Data and M+R Benchmarks 2021.
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